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Online Marketing

A Simple 3-Step Approach to Successful Social Media Advertis…

This story originally appeared on Buffer There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting, A/B testing, pixel tracking, writing, designing and analyzing all need to be taken into account if you want to see positive ROI ...

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A Resilient Personal Brand Ensures Your Competitive Edge…

“The future of work,” it’s the latest buzz phrase. Five years ago, that meant telecommuting, going paperless, shared workspaces and in-house coffee bars. Today, that topic means considering artificial intelligence, tenuous job security, contingent labor, robotics, job migration, talent underutilization, independent contractors on digital-only platforms (ever heard of Upwork?) and even workplace ...

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11 Ways to Make Your Next Instagram Marketing Campaign Dazzl…

For many different types of businesses, Instagram is a meaningful opportunity to generate new customers or to better engage with existing customers. While some organizations have already adopted serious Instagram strategies (86 percent of the top brands are on Instagram, for example), many organizations have yet to develop a winning Instagram ...

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5 Reasons Machine Learning Is the Future of Marketing…

I do a great deal of research on business trends and online tools that can enhance business productivity. Naturally, I visit and monitor many websites and website content. And just as predictably, I encounter ads from those same companies on my Facebook timeline. More surprising is how well Facebook integrates search behavior ...

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10 Templates to Help You Create Beautiful Instagram Stories…

More than 15 million businesses now use Instagram worldwide and over half of those businesses are creating Stories every month. Stories are an incredible way to connect with your audience in fresh and authentic ways. Who knows, maybe they’ll even become the new News Feed. Related: 7 Facebook Messenger Marketing Strategies You Can Try Today But ...

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