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Online Marketing

How Franchisees Can Build an Effective Social Media Marketin…

If you own a franchise, you’ve probably struggled to find ways to differentiate your business from other franchises. That’s because marketing for franchises presents some unique challenges, especially on the local level. Even when a brand pumps millions of dollars into a national marketing campaign, local franchise owners don’t always ...

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This 14-Year-Old Founder Explains How to Market to Teenagers…

Everyone knows that the root of marketing is understanding your audience. Knowing who they are, and where they are. Are they reading magazines? Tweeting on Twitter? Engaging in LinkedIn groups? Reading trade publications? Watching online videos? Knowing your audience is the single most important thing for a business owner to ...

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